Tuesday, March 20, 2012
GU Energy Signs Two-Year Agreement With Ironman
The 1996 Ironman World Championship presented some historic firsts: Luc Van Lierde became the first European champion, The Belgian set a world record that wasn't matched until 2011. And more than 1,400 competitors were introduced to a powerful, brand-new boost of energy for their long day in Kona: a new product called "energy gel," supplied by GU Energy Labs of Berkeley, California.
GU created the first energy gel in 1994, and its quick adoption...