Category > nutrition | Tri Newswire: triathlon press release distribution, targeting, monitoring and marketing

GU Energy Returns to Ironman

Tuesday, March 20, 2012 | by: Ironman | 0 comments GU Energy Signs Two-Year Agreement With Ironman The 1996 Ironman World Championship presented some historic firsts: Luc Van Lierde became the first European champion, The Belgian set a world record that wasn't matched until 2011. And more than 1,400 competitors were introduced to a powerful, brand-new boost of energy for their long day in Kona: a new product called "energy gel," supplied by GU Energy Labs of Berkeley, California. GU created the first energy gel in 1994, and its quick adoption... [more]

MARATHON Bar Challenges Athletes to Publicly Pledge to 'Rock On' for Their Health

Friday, March 16, 2012 | by: Sacramento Bee | 0 comments Teamwork is the best way to achieve the accomplishments that define us. That's why Mars Chocolate North America is proud to announce that its MARATHON® Bar brand – Official Energy Bar of the Rock 'n' Roll Marathon Series® – will be pounding the pavement this summer encouraging athletes from coast to coast to take the MARATHON Bar Pledge to declare how they "Rock On" for their health in 2012, and enter for a chance to win great training gear and prizes. Fans are encouraged to... [more]

Only 35% of Americans Know How Much Protein They Need

Thursday, March 15, 2012 | by: TriJuice | 0 comments CLIF Bar Finds Protein Knowledge Lagging Behind Other Health and Fitness Topics CLIF Builder's®, the great tasting high-protein bar, revealed the results of a new survey today showing that most Americans are unsure of how much protein they need on a daily basis, even though they know other essential health and fitness facts like how much water to drink and how often they should exercise. Just 35 percent of Americans understand their protein needs, according to a nationwide phone survey o... [more]

Fig power: new Bonk Breaker energy bar flavor a classic

Thursday, March 15, 2012 | by: Xtri.com | 0 comments A sweet and delicious energy source that endurance athletes have relied on for decades, fig bars have sustained sportsmen and served as a favorite snack for people of all ages. But a wholesome fig-filled energy bar has not been available - until now. Bonk Breaker, which was recently named the official energy bar for all U.S. Ironman® events, has created an energy bar bursting with gooey fig that bodes to be an instant classic. Bonk Breaker Fig is designed to help athletes go the distance an... [more]

Endurance sports expo debuts in Edison

Tuesday, March 13, 2012 | by: MyCentralJersey.com | 0 comments After a successful Philadelphia area show hosting more than 5,000 attendees, the Endurance Sports Expo is gearing up for the inaugural New York Metro show this weekend at the New Jersey Convention & Exposition Center. Organizers claim that the event is the largest cycling, running and triathlon expo in the country. The popular show connects endurance athletes with the latest gear, training services, industry experts and event information for the upcoming season, they said. “The New Y... [more]

Ironman part of the new REFUEL| "Got chocolate milk" campain

Monday, March 12, 2012 | by: Ironman | 0 comments Powerhouse of partners gets behind "Got Milk?" Campaign to raise awareness of refuel benefits of chocolate milk The Milk Processor Education Program (MilkPEP), better known as the National Milk Mustache "got milk?" campaign, is expanding the lineup of national partners lending support to its athlete-targeted education program aimed at highlighting the benefits of refueling with lowfat chocolate milk after strenuous exercise. As part of the new REFUEL | “got chocolate milk?” Campaig... [more]

What the Elite Eat

Tuesday, January 24, 2012 | by: Runner's World | 0 comments [more]

How Do I Choose The Right Sports Drink?

Tuesday, January 24, 2012 | by: Triathlete.com | 0 comments Staying hydrated is the greatest concern for an endurance athlete looking to optimize performance, so it’s important to find a drink that works for you. Here are my recommendations for different fueling needs. Heavy/salty sweater? Do your workout clothes end up crusted with salt? All sports drinks contain some sodium and electrolytes, but think about supplementing with a little extra (note: adding too much makes the drink unpalatably salty). Also experiment with salt supplements and/or includ... [more]

Sipping Points

Tuesday, January 24, 2012 | by: Runner's World | 0 comments The latest research on how to prevent dehydration—and boost your running performance. RUNNERS KNOW it's important to stay hydrated to run their best, especially in the summer. "Being more than two percent dehydrated in warm environments causes a decline in performance," says Robert W. Kenefick, Ph.D., a physiologist with the U.S. Army Research Institute of Environmental Medicine. To keep fluids handy, you probably stash a water bottle in a gym bag or leave sports drink in your car. But to rea... [more]

First Endurance OptygenHP: Top End Supplementation

Tuesday, January 24, 2012 | by: PezCycling News | 0 comments PEZ Reviews: The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To maximize our ability to tolerate and recover from that hard training, recovery and nutrition are important tools. One path to improving nutrition can be via supplements, and First Endurance targets top-end performance with their OptygenHP. First Endurance and Quality Control One of my very first ever Toolbox articles (my second one, if I recall) was about the ris... [more]

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